While brand identity is the outward expression of the brand, brand image is how the customers perceive it. The logo speaks the story of a brand. However, it’s a task for the marketer to make customers form an image of the brand which is similar to its identity. Solomon Thimothy is Founder and CEO of OneIMS, where he works with clients to develop customized and effective marketing strategies. When we talk about interactions, it can take place in different ways and not just with buying or using a certain product or service. Life is now branded. Chaos. All Rights Reserved. That’s why it’s so important to design your brand image to convey exactly what you want it to say. Brand image is a very important parameter when it comes to brand performance. Few of the benefits are given below: Along with being a perfect fit, you also need to keep in mind about brand advertising and packaging along with customer service. 4. Developing a cohesive and professional brand identity is an important part of any effective branding strategy. Ensuring you have a cohesive aesthetic across your physical business, promotional materials, and web pages is … The main elements of positive brand image are- unique logo reflecting organization’s image, slogan describing organization’s business in brief and brand identifier supporting the key values. The logo is the most integral part of a brand identity. This question is important because this makes your clients think about the factors that make their brand stand out in the market. The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the … Importance of Brand image 1. 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Having a team that understands the company’s core values is key to ensuring they make the best decisions in their day-to-day interactions with customers. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. Today, it is a mix of the associations consumers make based on every interaction they have with your business. Advertising has a central role to play in developing brand image, whether at the corporate, retail or product level. The brand image is eventually the mirror through which the company’s key values are reflected. If the brand image is positive, the product would rise which would result in more sales. Imagine walking into a restaurant where every server wore whatever they wanted, or a department store where no one wore a name tag. 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